TABLE OF CONTENT
1. Preface.
2. Acknowledgement.
3. Summary.
4. Introduction.
5. Retailing in India
6. Company profile.
i. Pantaloon Retail Chain.
ii. Competition.
iii. Pantaloon Brand Vs. Their Competitors.
iv. Merchandise Mix.
7. Visual Merchandising.
8. Objectives of Study.
9. Research Methodology.
10. Analysis.
11. Scope and Limitations.
12. Research Findings.
13. Recommendations and Conclusions.
14. Annexure
i. Questionnaire
15. Bibliography.
PREFACE
Retailing is going through a transition phase in India. The retail trade sector comprises of establishments engaged in retailing merchandise, generally without transformation, and rendering services incidental to the sale of merchandise. Retailing process is the final step in the distribution of merchandise. The corner grocery store, which was the only choice available to the consumer, is now giving way to international formats of retailing. There had been a boom in retail trade in India owing to a gradual increase in the disposable incomes of the middle class households. More and more players were coming into retail business to introduce new formats like malls, supermarkets, discount stores, department stores and traditional looks of bookstores, chemist shops, and furnishing stores.
The traditional food and grocery segment has seen the emergence of supermarkets/grocery chains (Food World, Nilgiris, Apna Bazaar, Vishal Mega Mart, Spencer’s, Pantaloon), convenience stores ( HP Speed mart) and fast-food chains (McDonalds, Dominos, Pizza Hut, Kfc, Papa John’s etc).
Pantaloon Retail (India) Limited, is a large Indian retailer, which is part of the Future Group, and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai the company has over 1,000 stores across 71 cities in India and employs over 30,000 people, and as of 2010, it was the country's largest listed retailer by market capitalization and revenue.
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