SCDL MBA PROJECT - A PROJECT REPORT IN HINDUSTAN UNILEVER
COMPANY’S INTRODUCTION
HISTORY
Unilever was created in 1930 by the amalgamation of the operations of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie, a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to improve the lot of their workers and created products with a positive social impact, making hygiene and personal care commonplace and improving nutrition through adding vitamins to foods that were already daily staples.
Today, Unilever still believes that success means acting with 'the highest standards of corporate behavior towards our employees, consumers and the societies and world in which we live'. Over the years we've launched or participated in an ever-growing range of initiatives to source sustainable supplies of raw materials, protect environments, support local communities and much more.
Through this timeline you'll see how our brand portfolio has evolved. At the beginning of the 21st century, our Path to Growth strategy focused us on global high-potential brands and our Vitality mission is taking us into a new phase of development. More than ever, our brands are helping people 'feel good, look good and get more out of life' – a sentiment close to Lord Leverhulme's heart over a hundred years ago.
In 19th century Although Unilever wasn't formed until 1930, the companies that joined forces to create the business we know today were already well established before the start of the 20th century.
1900s Unilever's founding companies produced products made of oils and fats, principally soap and margarine. At the beginning of the 20th century their expansion nearly outstrips the supply of raw materials.
1910s Tough economic conditions and the First World War make trading difficult for everyone, so many businesses form trade associations to protect their shared interests.
1920s With businesses expanding fast, companies set up negotiations intending to stop others producing the same types of products. But instead they agree to merge - and so Unilever is created.
1930s Unilever's first decade is no easy ride: it starts with the Great Depression and ends with the Second World War. But while the business rationalizes operations, it also continues to diversify.
1940s Unilever's operations around the world begin to fragment, but the business continues to expand further into the foods market and increase investment in research and development.
1950s Business booms as new technology and the European Economic Community lead to rising standards of living in the West, while new markets open up in emerging economies around the globe.
1960s As the world economy expands so does Unilever and it sets about developing new products, entering new markets and running a highly ambitious acquisition programmed.
1970s Hard economic conditions and high inflation make the '70s a tough time for everyone, but things are particularly difficult in the Fast Moving Consumer Goods (FMCG) sector as the big retailers start to flex their muscles.
1980s Unilever is now one of the world's biggest companies, but takes the decision to focus its portfolio, and rationalize its businesses to focus on core products and brands.
1990s The business expands into Central and Eastern Europe and further sharpens its focus on fewer product categories, leading to the sale or withdrawal of two-thirds of its brands.
The 21st century The decade starts with the launch of Path to Growth, a five-year strategic plan, and in 2004 further sharpens its focus on the needs of 21st century-consumers with its Vitality mission
PRODUCT PORTFOLIO
UNILEVER’S BRANDS
FOOD BRANDS
Unilever is one of the world's leading food companies. Our passion for understanding what people want and need from their food - and what they love about it - makes our brands a popular choice.Blue Band
Blue Band is essential for a family’s healthy growth and development and to enjoy a lifestyle full of vitality.
Brooke Bond A1
Brook Bond A1 is the strong cup of tea that gives the strength to face challenges and stand up for what you believe in. Flora
Flora margarine spread is an important source of ‘good’ fats which help keep your heart healthy.
Lipton
Lipton is Tea – Tea is Lipton.
Pearl Dust Lipton Pearl Dust is the Sindhi soul that imbues intimacy and warmth in a couple’s relationship
SupremeBrooke Bond Supreme is part of life for the Pakistani consumer, bringing families closer together with its rich taste and traditions
Unilever Foodsolutions
Your partners for success.
Wall's
The Wall's brand stands for a good time.
HOME CARE BRANDS
In many parts of the world we lead the home care market, with brands such as Omo, Surf, Comfort and Cif. It's more than just hygiene – with homes and clothes that are clean and cared for, we help you get more out of life.
ComfortComfort was launched in Pakistan in July 2007 and is available in 3 variants: Comfort Floral Pink, Comfort Classic Blue and Comfort Pure White.
RinConsumer insight shows that one of the leading drivers that indicate a good wash is the level of whiteness and brightness that clothes have after the use of a detergent powder. Rin is formulated to offer whiteness and bring back life in your everyday clothes.
Surf excel
Remember when you were a child? How you were free to explore, returning home covered in dirt and other stains that you wore like the badges of an intrepid discoverer?PERSONAL CARE BRANDS
Our personal care brands, including Dove, Lifebuoy, Lux, Pond's, Rexona and Sunsilk, are recognized and respected around the world. They help consumers to look good and feel good – and in turn get more out of life.
Clear
Clear spells confidence for the young Pakistanis of today.
Close UpOur mouths are our gateway to life. We use them to eat, drink, talk, laugh, smile and what not!
Fair & LovelyAsia’s leading fairness brand.
Lifebuoy shampoo
Providing healthy hair to all Pakistani consumers.
Lifebuoy soapLifebuoy's goal is to provide affordable and accessible hygiene and health solutions.
Lux
Lux brings out the star in you!
Pond'sMaking a real difference to women's skin and the way they live their lives.
RexonaWith Rexona you know your deodorant won’t let you down.
SunsilkSunsilk provides real solutions to women's everyday hair needs everywhere.
PRODUCT’S INFORMATION
Lifebuoy (soap)
Lifebuoy is a brand of soap containing phenol marketed originally by Lever Brothers in England beginning in 1895.History:
Popular for over 100 years, the light red soap is still available in the United States, in specialty shops that import it through Jupiter Imports (UK) in England. Though Lifebuoy has ceased to be produced in the U.S. and the UK, it is still being mass produced by Unilever in Cyprus (for the UK, EU and USA). In India, it is the main value brand there as well as in some other South Asian and South East Asian countries like Malaysia, Singapore, India, Pakistan, Sri Lanka, Bangladesh and Indonesia.
Lifebuoy's goal is to provide affordable and accessible hygiene and health solutions that enable people to lead a life without fear of hygiene anxieties and health consequences.
Improving health & hygiene for over 100 years:
Lifebuoy is one of Unilever's oldest brands, a brand that was truly 'global' before the term 'global brand' was invented. Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK, to support people in their quest for better personal hygiene. Soon after launch, Lifebuoy soap travelled across the world, reaching countries such as India, where even today it is still the market leading brand.
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