Customer Satisfaction Survey of Maruti Udyog Ltd.
PREFACE
If we can compare marketing to a long train with a multiple compartment then every bogies represent different aspect of marketing. Marketing strategy formulation depends upon the every aspect of related terms and marketing research plays vital roles to connect each compartment to form a cohesive functional unit.
The automotive industry is at the center of India’s new global dynamic. It plays major roles in retaining manufacturing industry growth over 12.5% per annum
The motivation behind the project was to gain clear understanding about marketing research. Through this project I have tried to understand the complexities involved in gathering of data for drawing inferences .The final objective is to produce a result that is accurate, useful, and free from bias and helps in the successful completion of my Master of business Administration course. The project has been presented in a simple format
INDEX
1. Executive Summary
2. Introduction to the Automobile Industry
3. History of Maruti
4. Research Methodology
5. Questionnaire Analysis
6. Conclusion & Suggestions
7. Bibliography
8. Questionnaire
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