SCDL MBA PROJECT -CRM AT HDFC BANK

PROJECT  

SIKKIM MANIPAL UNIVERSITY

LEARNING CENTRE CODE: 01513

PLACE - KOLKATA (West Bengal)

                                 AN INSIGHT TO THE

CUSTOMER RELATIONSHIP MANAGEMENT

Of

HDFC BANK LTD.

(A Division of HDFC LTD.)

	CONTENTS
Sr. No.	Subject Covered	Page No.
1	Banking Structure in India	6-7
2	Indian Banking Industries	8-9
3	Upcoming Foreign Bank in India	10
4	HDFC BANK	11-12
5	Company Profile	13-15
6	Technology used	16-19
7	Product and Customer segments	20-23
8	Business Strategy	24-25
9	Inside Hdfc Bank	26-31
10	Rupee Earned – Rupee Spent	32-33
11	Recent Development	34-41
12	SWOT Analysis	42-48
13	Project on Plastic Money	49-55