CONTENTS
I. COCO-COLA, INDIA
MISSION STATEMENT
VISSION STATEMENT
VALES
BELIEFS & DIVERSITY
II. CULTURE OF COCO-COLA
III. PRODUCT STRATEGY
IV. PRODUCTLINE OF COCO-COLA , INDIA
V. SWOT ANALYSIS OF COCO-COLA
VI. BCG- MATRIX
BENEFITS
LIMITATIONS
BCG-MATRIX COMPONENTS
VII. BCG-MATRIX OF PRODUCTLINE OF COCO-COLA ,INDIA
VIII. BCG- PRODUCT LIFE CYCLE
IX. REVIEW OF LITERATURE
X. CONCLUSION
COCO-COLA , INDIA
Coca-cola Organization, healthier the worldwide group with the planet's greatest advertising soft drinks since 1886, came returning to Native indian in 1993 after a gap of 16 decades.HCCB provides in Native indian some of the most kept in mind producers across the globe such as headings such as coca-cola, sprite, fanta, thums up, limca, maaza and kinley (packaged taking water), time home house maid pulpy orange.
The company system of the company in Native indian directly uses approximately 6,000 people, and eventually creates profession for many more. Coca-Cola Native indian has enhanced its company from 57 % in the fizzy soft drinks (CDs) category in 2005 to 61 % at the end of Dec 2006.
Coca Soda was the first in the country to launch bins, unpleasant cap circulation proof bins and finish submission crates.
• Ranking: We own 4 of the planet's top 5 nonalcoholic stunning consume brands: Coca-Cola, Diet strategy Coke, Sprite and Fanta.
• Company Associates: 90,500 worldwide (as of Dec 31, 2007)
• Operational Reach: 200+ countries
• Consumer Foods (per day): 1.5 billion money dollars.
MISSION STATEMENT
“TO HAVE A STRONG DOMINANT AND PROFITABLE BUSINESS IN INDIA”.
SHARED VALUES
We value and regard our employees
We link openly
We have integrity
We are devoted to winning
VISION
“TO CREATE VALUE FOR OUR SHARE HOLDERS.”
Building Option & Market Power For Our Brands
Achieve High top quality Quality And Offer Our Clients With High top quality Products
Maximizing Earnings
Developing Individuals The best possible Utilization Of Assets
VALUES
Respect And Believe in As The Framework Of All Our Relationships
Flexibility For Our Clients, Affiliates And Team
Progression In The Items, Techniques, And Solutions We Offer
Focus On Results, Without Neglecting The High top quality Of The Procedure
Doing the Right Thing
BELIEFS AND DIVERSITY
Vibrant System of Individuals 200 Nations.
Putting Citizenship into Action.
Our Actions as Regional Individuals.
Every Day to Restore the Market.
Improve The Workplace.
Protected The Environment.
Improve Our Places.
CULTURE OF COCA-COLA COMPANY
Our workers are our asset
Motivating employees
Bonuses for workers
Special reduced cost for workers
Work in changes 8 p.m. to 4 p.m. (all departments’ other then specific departments), 4 p.m. to 12 p.m. (technical department).
New workers are placed with old ones to understand execute and the regular in the company
The organization office is really a excellent mixture of asian and western values
Coca-cola provides brilliant income to its workers.
Medical functions are of main importance in any company
PRODUCT STRATEGY
Product: Anything that can be offered to market for attention, buy, use or consumption that might meet a want or need.
Levels of pepsi as a product
Core product:
Core advantages is that it meets the craving for food.
Actual product:
Design: Pet bins, returnable cup bins, economy functions.
Quality: High top quality differs with regard to country for example. Coca-Cola Can top quality that is available in Middle Southern is certainly different as in evaluation to Coke Can available in Native indian.
Product Classifications:
Coke is categorized as a relaxation product, because the purchasing amount is unusually high and this is the product that is bought very consistently.
Individual product decisions
Brand
Product
Existing
New
Existing
Line extension
Brand extension
New
Multi-Branding
New brands
BRANDING:
a) Item Equity:
As far as pepsi is engaged product value for 100 % 100 % free is unusually high. Everyone is incredibly product devoted.
b) Item Strategy:
The following is company strategy of Coke
Line Extension:
Line development happens when a company provides additional elements of a given product category under the same product. For example if Coke provides new preferences and system sizing, it will be considered as variety development.
Brand Extension:
Brand development indicates using a efficient product allows say Coca-Cola and then launching amazing for example cherry pepsi. This was an example of name development.
Multi-Branding:
It indicates introducing additional producers in the same category. For example Coca-Cola not only offered pepsi as products but also sprite and Fanta.
Diversification:
It indicates introducing amazing with the new product. It indicates difference but this is something Coca-Cola has not applied for as yet.
Product Range Decisions:
Product Range Length:
It indicates the variety of products company provides. For example Coke, Diet strategy Coke, Fanta , Sprite.
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