SCDL MBA PROJECTS:An Analytical Study of Chocolate Industry in India with Special Reference to Cadbury’s India”
Preface
“An Analytical Study of Chocolate Industry in India with Special Reference to Cadbury’s
India” is a sweet CHOCOLATE story of chocolates in the hot and humid plains of INDIA, which
enlightens us about the size & status of chocolate industry in India. The project gives information
about the competitors, their market share, and their product basket and highlights success features.
The project also presents data on types & categories of chocolates, a brief study of chocolate
manufacturing process
The project also covers a brief study of Cadbury’s India Limited – the biggest player in the
Indian Chocolate Industry with reference to its presence, market share, product offerings, marketing
strategies, strengths & weaknesses, success factors and Worm Controversy Management. Also, the
implication of pricing, distribution strategies and impact of external environment has been recorded.
The project throws light on problems and challenges of the Indian Chocolate Industry, growth
opportunities and strategies to be adopted for growth in this industry.
Finally, the project gives information about home-made chocolates and Chocolate Boutiques
and the ways in which Indian consumers and Chocolate players are experimenting and innovating
chocolates and giving the Indian Chocolate Industry a new sweetness.
Table of contents
Sr. No Topic Page. No
|
1 Project Objective 6
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2 An Overview of Chocolate Industry in India 8
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3 Types of Chocolates 12
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4 Categories of Chocolates & Form of Consumption 14
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5 Chocolate Manufacturing Process 15
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6 Market Size (by value & by volume) 16
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7 Major Players & their Market Share 17
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8 Cadbury’s India Limited – A Study 18
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9 Cadbury & The Worm Controversy 37
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10 MARKETING - PROMOTION of CHOCOLATES in INDIA 46
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11 Nestle India 50
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12 Amul (GCMMF) 53
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13 CAMPCO 59
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14 Home-made Chocolates 62
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15 Interesting Chocolate Facts 63
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16 Problems & Challenges in Indian Chocolate Industry 64
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17 External Factors affecting Growth of Chocolate Industry in INDIA 66
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18 Growth Opportunities in Indian Chocolate Industry 67
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19 Strategies for Growth & Success in India 69
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20 Chocolate Boutiques & Designer Chocolates 70
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21 Conclusion 72
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22 Bibliography 73
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