SCDL MBA PROJECT - A Study of “CHANNEL DEVELOPMENT AT MAX NEW YORK LIFE”

SCDL MBA PROJECT -   A Study of  “CHANNEL DEVELOPMENT AT MAX NEW YORK LIFE”

B.2 DEVELOPMENT STRATEGIES

Management team has developed certain strategies in order to expand channel distribution network. These model are followed across the country uniformly and top management feels that these rules are the building block of MNYL’s success in India as well as across the world. There are 2 basic principles that are required in order to execute these strategies such as

1) Prospecting: Identify the right person who fits in the eligibility model.

2) Selection: Select them for further plan of actions.

    RULE OF 31

Rule of 31 is associated with the daily activities which is follow to recruit quality advisors. It says that everyday collect at least 3 names of the prospective AA and do 1 screening every day.