SCDL MBA PROJECT - An Analytical Study of Chocolate Industry in India with Special Reference to Cadbury’s India

SCDL MBA PROJECT -  An Analytical Study of Chocolate Industry in India with Special Reference to Cadbury’s India

The project also presents data on types & categories of chocolates, a brief study of chocolate

manufacturing process

The project also covers a brief study of Cadbury’s India Limited – the biggest player in the

Indian Chocolate Industry with reference to its presence, market share, product offerings, marketing

strategies, strengths & weaknesses, success factors and Worm Controversy Management. Also, the

implication of pricing, distribution strategies and impact of external environment has been recorded.

The project throws light on problems and challenges of the Indian Chocolate Industry, growth

opportunities and strategies to be adopted for growth in this industry.

Finally, the project gives information about home-made chocolates and Chocolate Boutiques

and the ways in which Indian consumers and Chocolate players are experimenting and innovating

chocolates and giving the Indian Chocolate Industry a new sweetness.

Table of contents

Sr. No Topic Page

No

1 Project Objective 6

2 An Overview of Chocolate Industry in India 8

3 Types of Chocolates 12

4 Categories of Chocolates & Form of








total page  : 85


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