Customer preferences and customer satisfaction with regard to specific brands of bikes

Customer preferences and customer satisfaction with regard to specific brands of bikes 

PROFILE OF THE STUDY

In this era of cut throat competition, no company can survive in the market place without knowing its product’s strengths and weaknesses. It has to fortify (Strengthen) itself against threats from the environment and exploit its strengths for increasing profits. In order to do so, the company has to conduct regular surveys to know the customer’s opinions, needs, and preferences. This helps the company to manufacture the product according to customer’s expectations. It has now become more important for the customer confidence and higher positioning of buyer perception. Thus, Surveys becomes genuine key to success.

            The Bike segment is Dominated by  4 major players viz. HERO HONDA , BAJAJ, TVS. Besides these, there are players like – HONDA( Alone) , LML, KINETIC, SUZUKI. 

              The expanding Indian market, the growing size of the middle class and the rise in aspirations of the youth along with opening up of the Indian economy have collectively influenced the steady growth of the two wheeler market in India. With leading foreign brands in collaborations with Indian manufacturers entering the Indian market, the customer could not have asked for more. In fact, the Indian bike market has grown immensely and the preference for variety looks, design has brought in a number of models in the market. In the last 3 to 4 years, the craze for motorcycle over the scooters has picked up and one can find today even girls crazy for a motorbike not only in the Metros but in small towns and cities also.

            Trying to catch up with these, manufacturers are busy working out on customer profiles. With the increase in competition one can find a think of discounts including: cash rebates and free accessories to push sales of the commuter bikes. Certain changes are also visible as far as customer preferences are concerned. The basic 100cc bike market is suddenly experiencing a slow down in the growth. This Commuter bike was a favorite till the other day, commanding up to 90% of the total bike sales. The shift towards 150 cc bikes is suddenly discernable and the segment is expected to grow in near future. Manufacturers are now rushing in to introduce bikes in this segment. Bajaj has   to get this project call 9968793296