SCDL MBA PROJECT - A Study on marketing strategy of Pepsi
TABLE OF CONTNTS
S.NO. CHAPTER PAGE NO.
1 Introduction To The Topic 8-9
2 Objective Of Study 10-12
3 Executive Summary 13
4 Industry Analysis 14-29
5 SWOT Analysis 30-31
6 Research Methodology 32-33
7 Gold Club Audit 34-37
8 Data Analysis 38-63
9 Limitation 64
10 Economical Utility Of Study 65-69
11 Findings 70-71
12 Recommendations 72-73
13 Questionnaire 74
14 Bibliography 75
List of Tables and Diagrams
S.No. Diagrams/Table’s Heading PageNo.
1 Distribution of -s (Pie Chart) 39
2 Visi Size Table and Column Diagram 40
3 Rack Type Table and Pie Chart 41
4 Visi/Rack Purity & Visi POG
Table and Column Diagram 42
5 Rack/Visi Charging
Table and Column Diagram 43
6 Visi Size Table and Column Diagram 44
7 Rack Type Table and Pie Chart 45
8 Visi/Rack Purity & Visi
POG Table and Column Diagram 46
9 Rack/Visi Charging Table and Column Diagram 47
10 Visi Size Table and Column Diagram 48
11 Rack Type Table and Pie Chart 49
12 (- C) Visi/Rack Purity & Visi POG
Table and Column Diagram 50
13 Rack/Visi Charging Table and Column Diagram 51
14 Visi Size Table and Column Diagram 52
15 Rack Type Table and Pie Chart 53
16 Visi/Rack Purity & Visi POG Table and Column 54
Diagram
17 Rack/Visi Charging Table and Column Diagram 55
18 Visi Size Table and Column Diagram 56
19 Rack Type Table and Pie Chart 57
20 Visi/Rack Purity & Visi POG Table and Column
Diagram 58
21 Rack/Visi Charging Table and Column Diagram 59
22 Visi Size Table and Column Diagram 60
23 Rack Type Table and Pie Chart 61
24 Visi/Rack Purity & Visi POG Table and Column Diagram 62
25 Rack/Visi Charging Table and Column Diagram 63
26 Economical Analysis: Table 1 & Diagram 66
27 Economical Analysis: Table 2 & Diagram 68
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