SCDL MBA PROJECT - STRATEGIC ALLIANCES OF CITI FINANCIALS & LOAN MITRA
| CONTENTS |
 SUMMARY |
| ABOUT CITI GROUP |
| HISTORY OF CITI GROUP |
| CITIFINANCIAL INDIA |
| PRODUCTS OFFERED BY CITIFINANCIAL INDIA |
|
| ABOUT THE PRODUCT |
| MARKETING MODEL FOR CITIFINANCIAL |
| MARKETING METHODOLOGY |
| INGREDIENTS OF |
| STRATEGIES - CITIFINANCIAL Vs COMPETITORS |
| LOAN MITRA |
| |
| APPOINTMENT OF THE LOAN MITRA |
| PROCESS |
| LOAN MITRA TIE UP PROCESS |
| HOW DOES IT WORK |
| CREDIT PROCESS (NEW BORROWER PROGRAME PROCEDURE) |
| CREDIT PROCESS (EXISTING BORROWER--PL) |
| PROCESS FLOW |
| CREDIT PROCESS |
| WHY DO THEY JOIN? |
| CROSS SELLING |
| PREREQUISITES FOR A GOOD LM’s IN MAKING NEW CUSTOMERS |
| LEARNINGS FROM THE PROJECT |
| PROCESSES LEARNT DURING THE TRAINING |
| TOWS ANALYSIS OF CITIFINANCIAL: |
| CONCLUSION |
|
| REFERENCES |
| APPENDIX 1 HISTORY |
| APPENDIX 2 Regulatory and Other Measures for NBFC |
| APPENDIX 3 PRIVACY AT CITIFINANCIAL |
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